A Marie Curie Fellowship for Luiss researcher, Antonio Davola

Antonio Davola submitted the winning research proposal aimed at analyzing how personalized offers of products and services - developed by way of Big Data analysis and user profiling - influences the propensity for consumer purchases. This practice lays the foundations for framing tailored commercial practices (regulated by EU norms for unfair commercial practices) and overall proposes a redefinition of legal entities, defined to enhance consumer protection in the digital society.

The European Commission assigns the Marie Skłodowska Curie Individual Fellowships to research proposals submitted by the most prestigious institutes and researchers from across the globe. Grant recipients have to pass a rigorous selection process, with funding recognizing promising researchers with an already- demonstrated excellence in their field of study, and whose research activities are proven to be interdisciplinary and intersectorial in nature. Important, too, is that research is carried out in collaboration with researchers from international institutions as well.

Davola's international research project will be conducted under the auspices of a joint collaboration between Luiss University in Rome and the Centre for the Study of European Contract Law at the University of Amsterdam (and beneficiary institution for the project). In addition, it will include a secondment at the LiderLab and with the Economics and Management Department in the era of Data Science at the Sant’Anna School of Advanced Studies in Pisa.