On February 13, Milano Luiss Hub hosted a presentation of Alto Volume, the most recent publication from Francesco Giorgino, Luiss Professor of News Making & Brand Storytelling.
The book, published by Luiss University Press, contains a preface from Professor Giovanni Orsina, Director of the Luiss School of Government.
The title, High Volume, refers to the general tone and hyper-communication that characterize current society and public debate. In the book, Giorgino analyzes how politics has increasingly become about communication and marketing, and, from the US to Italy, a new way to conquer and manage electoral consensus has taken hold.
Luiss General Manager Giovanni Lo Storto opened the event. Following the talks, journalist and CEO of AskaNews Paolo Del Debbio, and President of the Luiss Alumni Association Daniele Pelli made remarks.
Luiss alumna Serena Scarpello, author of Comunicare Meno, Comunicare Meglio, moderated the presentation.