#Luiss.MasterClasses are our ongoing conference series surrounding the current global pandemic. Starting last April, a host of world renowned experts have been called to look at the health crisis through their specific lens and current research connected to the global Covid-19 pandemic and its repercussions.
All talks are streamed live on Facebook and Youtube.
Our next #Luiss.MasterClasses takes place Tuesday, June 30 • 6:30pm with experts weighing in on the Digital proximity to Reinvent the Customer Journey in the Hearing Care Industry:
Jannis Kallinikos, Professor of Digital Business and Workplace Technology Università Luiss Guido Carli and Enrico Vita, CEO Amplifon, hearing device multinational join Luiss Rector, Andrea Prencipe who will open the discussion and moderate the event.
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Thursday, June 25 saw our 20th #Luiss.MasterClasses session, Il Fascino del Made in Italy branding (in Italian). The session featured Michele Costabile, Professor of Marketing Università Luiss Guido Carli and Diego Della Valle, CEO Tod's Group. Luiss Vice President Paola Severino welcomed all participants, with introduction and moderation provided by Andrea Prencipe, Luiss Guido Carli Rector.
"The Made in Italy brand is now part and parcel to the culture and history that most distinguishes Italy. We are recognized across the globe for our extraordinary output, both in terms of intrinsic qualities and for our unique attention to every detail," affirmed Michele Costabile.
"The Made in Italy brand holds an incomparable aura. It's our competitive advantage and we're seen as unbeatable and extraordinary to the outside world. It's a certain uniqueness that's almost pulverized into the very soul (or sole!) of the Boot, and is something almost impossible to imitate anywhere else," concluded Diego Della Valle.